Mike French releases his second how-to book about automotive recycling!

“MORE How to Advertise Your Automotive Recycling Yard – OR ANY BUSINESS! With Foreword by DJ Harrington.

Lynden, WA –

Mike French, a Master Marketer specializing in the automotive recycling industry since 1982, has released his second book of a two-book series. It is a powerful marketing tool for all types of business owners, sales reps and advertising executives to grow better business. Volume two, like Mike’s first book, is designed to help readers recognize and fix the biggest advertising mistakes made by most. There are 3o chapters of advertising methods and strategies to show how to get ahead of competitors and explain how to create winning ads and sales letters to jumpstart business. The book is indexed for instant help.

What others say about Mike French

DJ Harrington

If you are looking for success and achieving your true potential in all forms of advertising, this is the book for you. All businesses are realizing that marketing has become increasingly complex. Customers are encountering your company’s message across multiple platforms, blogs, direct mail, social media, trade shows, proverbial do’s and don’ts and so much more. Your company’s ability to grow and succeed “long-term” depends on marketing. Unleash the power of Mike French. He has taken the time to provoke and teach others to become R E M A R K A B L E when it comes to selling and marketing in this new economy. This book means business.

– DJ Harrington, C.S.P, The “CAR-DIOLOGIST”, Speaker, Author, Entrepreneur.

Ron Sturgeon

I first met Mike French in the 1988 when I was busy building and a small single-location salvage yard into the business that I sold to Ford in 1999. During all the years that I was building my auto salvage business, Mike French gave me crucial insights about how to market to my customers. He has always been innovative and ahead of the curve. He helped me understand who my customers were and how to reach them at the lowest possible cost.  Mike French is still helping me to promote business as diverse as exotic auto rental, self-storage, beauty salons, and business consulting. He even published my first 5 books. His ideas, the ideas in this book, have helped me to be much more successful. Read, study, and apply them. My wish is that they do the same for you.

Ron Sturgeon, Author of 7 books and featured in Inc. Magazine for marketing expertise.