I know that with COVID-19 going on, a lot of us are spending more time online. I have heard from several customers that online sales have really been picking up for them the last couple months. I thought that I would share some of my tips on social media for auto recyclers.
1. Never post politics on your business page.
- One of my yards actually stopped buying from another yard due to their political views not matching.
2. Post fun and interesting things that happen at your yard.
- Show your animals — everyone loves pictures of cats and dogs.
- Introduce your employees — people like to see pictures of who they are doing business with.
3. You can show pictures of new inventory you have coming in, but NOT every day.
- Try a slide show of new vehicles once or twice a week.
- Show interesting or unusual vehicles that you get in.
4. Interactive posts are always fun! We posted on the Car-Part.com Facebook page one time asking, “what is the oddest thing you have ever found in a car?” and we included a picture of a young lady who had found a 4-foot-long squash in the trunk of a car while doing inventory. We had a LOT of interaction on this post!
5. Have FUN with it! If you don’t know what to post, just pay attention to other people’s posts that you think are funny, interesting, or cute. You can always share those posts on your own page. If you think it’s fun, someone else will probably think so, as well.
As always, if you have any questions feel free to text me, email or call me at 859-802-2382 or theresac@car-part.com.
Theresa Colbert is a public speaker who goes to state association meetings, at no charge, to give classes on cores, brokering and much more. She offers on-site support to salvage yards in many areas and has been an on-the-ground representative for Car-Part.com for five years. Prior, she worked at Nu-Parts Automotive Products for 10 years, was a manager at Winter Auto Japanese Engines in Glendale, Arizona, and at AAA Economy Auto Parts in Phoenix, Arizona. With 23 years of industry experience, Theresa has seen the auto recycling world from almost every point of view. When she is at home, she loves to spend time with her family, play with her dogs, cook and watch football.