Power Marketing: Choosing Your Customers – Part 4 of 5

In 1993, a good friend of mine and fellow auto salvage business owner DL Fitz opened a new location about 60 miles south of his family’s existing locations, near Tacoma, WA. Traffic in the Tacoma area made delivering parts on time very difficult. In response, a new facility at Graham was added to speed deliveries. … Read more

A Case Study in Real World Marketing – Part 2 of 5

Last month we talked about marketing vs. advertising. This month, I would like to share a personal example. Here is how my marketing team applied the principles we have been discussing to help make my first book for entrepreneurs a success. We applied the same basic principles of marketing that can work in your business … Read more

Management Article – Who Owns Your Company Name? Part 2 of 2

Branding serves to influence a customer’s perception. Doesn’t Mrs. Butterworth’s syrup just taste buttery and gooood? If you bought a Betty Crocker cake mix, wouldn’t you expect it to be moist and pleasing to the palate? That’s branding. Your company name is your brand. It is also your intellectual property. It’s good to understand the … Read more

Building A Team of Top Performers

In a prior month, we talked about delegation. My friend DL, and co author of Salvaging Millions, shared a story with me about how his father delegated a task to DL early in his career. When DL first came into management, he was responsible for putting the numbers together for end-of-year projections. His father sent … Read more

A Key to Great Achievement: Effective Delegation

You’re only one person, and you are going to need more folks pulling on the oars. Delegate. As owners, we tend to be possessive of our idea. After all, it was our brainchild, right? The problem is that many owners make the mistake of trying to do everything themselves. If you are going to move … Read more

Bill and Joe: Two View of Risk Taking For Growth

Are you willing to take risks to grow your business? If you want to leverage yourself in order to reach a higher income or grow your business, you’ll have to take risks. If you don’t want mediocrity, you are going to face risk every step of the way. You are responsible for everything that happens … Read more

A Tale of Two Management Styles

Over the last few installments of this series, we have considered some of the ingredients necessary for business success. As I travel to speak and consult, I run into businesspeople of every description, but I also run in to people who believe that business success requires a certain leadership style, background and set of skills. … Read more

The Success Habit

How many times do we see business owners looking out the window or at their watch while impatiently waiting for the time to justify their exit? Why come in late or leave early if your ambition is to excel? Those who are always looking for excuses not to work are never going to enjoy the … Read more

Passion, Perseverance, and a Limitless Future

We’ve been discussing passion as it relates to success in business in the last few months. How would you define passion and how does passion relate to the persevering attitude necessary for lasting success? The key question: What motivates us as businesspeople? If we are working only for money, we are working for the wrong … Read more

Love What You Do –Then You Don’t Have a Job

Today’s sacrifice is tomorrow’s gain. We’ve all heard that a hundred times. It’s a cliché. You have to sacrifice today for a bigger tomorrow. How does it apply to your current situation? Do you really want to do what you’re doing? Do you REALLY want to do it? If you just want a job, go … Read more

It’s Just Not Fair, Ron!

I understand the implications of environmental issues, but it sounds like some recyclers believe that their business is suffering as a result. Their position is that because government officials enforce environmental laws in a lax way many yards choose to operate illegally. These illegal operators have lower costs because they do not have the added … Read more

How prepared are you? – Part 2 of 2

This is the second part of a two part article written by AutoSalvage.com Consultant Tammy Sturgeon.  In the first part, Tammy described the sudden passing of her mother and shared some thoughts on how to cope with losing someone vital in business or someone who is a vital part of your family.  If you missed … Read more

How prepared are you? (Part 1 of 2)

This thoughtful, two-part article was written by Tammy Sturgeon. Recently I lost my mother to a lung disease that we had never heard of. She passed 2 ½ weeks after her diagnosis.  Before her diagnosis, she was a vibrant, healthy 68 year-old woman.  As most of you know, I grew up in this business–my father … Read more

Involve Your Customers

You want positive sales signs or signals in your customer area. You want the customer to feel he’s going to get fair treatment every time he comes in. As a manager, you should be asking yourself how to serve your customer better the next time he stops. That’s giving him recognition. You are giving your … Read more

Embrace the Passion

You should know by now whether the achievement of significant success is a true desire in your heart.  Do you want it badly enough to make the necessary sacrifices? I’ve shown you some of what it takes. I’ve shown you what I think has made the difference for me. My next question requires a personal … Read more

Empower Your People

Do your customers really care whether or not your operation is efficient? Maybe they do; maybe they don’t. They really care more about the product they’ve bought from you, whether it’s a good product or not, or perhaps its price. They also care a great deal about how they were serviced. Whether your customer walks … Read more

What is my Recycling Yard Worth, Ron?

My comments here are very philosophical general in nature, but because I get so many inquiries on this topic, I thought it might be good to discuss it. I have been hired many times to help determine the value of a yard (not including real estate), in cases ranging from contract disputes, tax cases, condemnations, … Read more

Using Your Computer to Make You More Effective

Did you know you can use Google, to watch for articles of interest, using keywords in most media, including newspapers, magazines and of course the web?  Google will search for your key words and email you the results daily.  Try using your name, or LKQ, or auto recycling. There is information every day! As you … Read more

How to Get More from Your Advertising Dollars – Part 2 of 2

Last month, I discussed the components of an effective campaign, this month I will give you tips on how to differentiate yourself from your competition. Charles Tandy (of Tandy Corp fame) once said, “The most likely person to buy something from you is the person that just bought something from you.” We spend an inordinate … Read more

It’s All Up to You – (Part two of two)

Do you look for excuses to work less? Do you ever complain about how much money you’re making? Last month, we talked about two entrepreneurs, and what was different about them and their success. (You can find last month’s article at www.autosalvageconsultant.com, or email me; I will send it to you) Across town, another business … Read more

It’s All Up to You – (Part one of two)

Do you look for excuses to work less? Do you ever complain about how much money you’re making? Joe is a small business owner. He complains that he has to make more because his checks are not large enough to pay his bills. Yet whenever the mood strikes, he leaves work and goes off to … Read more

You Position Yourself

Just about everyone in America comes across a little money at some time or another. I always say that such events likely don’t happen more than five or six times in a lifetime. They might win a lottery; they might inherit a sum; they might cash in some old stock that was passed on to … Read more

Ron, All I Need Is More Money!

I get so many calls from folks who insist that their only problem is that they need more money. Read my lips: “If your only problem is that you need more money, then you don’t have any problems.” This is true in almost all the cases I have seen. Trust me: there is PLENTY of … Read more

Employee Satisfaction Survey

Last month I discussed clearly defined structure. However, it does no good if you never follow up to ensure that those expectations are met. Always be fair. If your employees are going to have bonus plans, give them the bonus plans and clearly inform them how they are going to be measured. Do this as … Read more

Clearly Defined Structure

My company had the reputation of being structured and disciplined. I set guidelines and stood by them. I set goals and strove to reach them. I’ve had employees tell me that they were intimidated at first when they considered coming to work for me because they were unsure about the “rules” thing. Auto dismantlers don’t … Read more

Pieces of the Puzzle Required for Success

A Strong Work Ethic How many of you have a competitor who takes off every day? He’s earned the privilege. Right? Maybe. But what does that do for his employee relations? I believe that productive employees expect the owner to have a strong work ethic. Significant success doesn’t come from escape, procrastination or total delegation. … Read more

Looking for a Job? Are You Really Serious?

I am constantly amazed at the skills people exhibit when looking for a job. Now, I understand that it’s not something you do every week and maybe I should be more sympathetic, since I haven’t done it but once in my life when I got a job as a bag boy in high school.. I … Read more