It’s 2010! If You Are Looking for a Job, Make Sure You Are Ready.

I am flabbergasted. I have been interviewing, trying to hire a property and leasing manager. The applicants are so unskilled, unprepared, it’s really does amaze me. I wrote several articles last year about resumes and looking for a job, and I am amazed at the crappy resumes I get, but that’s all BEFORE the interview. … Read more It’s 2010! If You Are Looking for a Job, Make Sure You Are Ready.

Is Your Advertising Working? Calculating Customer Acquisition Cost

Whenever you are wondering whether you should continue to run an advertisement or whether your last mailer was worth the cost, you need to consider customer acquisition costs. Customer acquisition cost is not hard to understand, but few businesses do the math required to evaluate their advertising efforts. I first learned about calculating customer acquisition … Read more Is Your Advertising Working? Calculating Customer Acquisition Cost