How to Get More from Your Advertising Dollars – Part 2 of 2

Last month, I discussed the components of an effective campaign, this month I will give you tips on how to differentiate yourself from your competition. Charles Tandy (of Tandy Corp fame) once said, “The most likely person to buy something from you is the person that just bought something from you.” We spend an inordinate … Read more How to Get More from Your Advertising Dollars – Part 2 of 2